Sign spinning is an unconventional type of outdoor marketing where trained professionals stand in public areas and exhibit surfboard-like cardboard signs bearing the company’s name and logo. The method also adds a personal component to the advertising world, as a human being is actually giving sales and entertainment.
As an advertising solution, sign spinning is relatively new to the industry, which means the methods are still under development. This is where the company has to make sure it has the right signs for the correct situations, whether it’s standing next to a busy freeway or on a busy street corner.
The signs are usually erected in the same way as other signage – as usual, by using a traditional way of mounting them. The method of installation is done by putting together several individual pieces that include the board, the lettering, the pole and other hardware. Sign spinners have different types of letters, such as letter signs, neon signs, and sidewalk signs, just to mention a few. Visit this website: medianationoutdoor.com/advertising-services/sign-spinning to find a sign spinner advertising company.
The most common type of sign spinners are the traditional ones – letter signs, neon signs, sidewalk signs, etc. However, other types have also been developed, including street signs and billboard billboards. These are also placed in various places around the city or town to reach a larger number of potential customers.
While the installation and maintenance of these signs has not yet been fully researched, signs spinners have been proven to be effective in a lot of cases, with only minimal maintenance required. A single staff needs to maintain these signs and a lot of money is saved on buying ink and paper for the signage.
Sign spinners are an effective tool to advertise your business. However, they should be used properly, to avoid any unnecessary problems later on.
There are no laws or regulations against advertising by sign spinning. However, it is strongly advised to place your signs in locations where they will be visible to the public, like near a busy highway, bus stop, supermarket, park, etc. This is also necessary to avoid having passersby notice your advertisement. Some people may even think it is a scam.
If your sign has a lot of flashing lights, then you should have them switched off to save on energy consumption. The sign spinners should also be used in areas where they can be easily damaged by the elements. They should never be placed at night, because they are easily damaged by the UV rays of the sun.
To make the company’s message clearer to people, it is highly recommended to have the lettering and graphics bigger than life. If the sign spins out of sight, it will be hard for people to read what you want them to read.
Check out this post that has expounded on the topic: https://en.wikipedia.org/wiki/Human_billboard.
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